It seems sensible. If you can produce in HD, you should produce in HD. But entering the world of high-definition television production presents its own unique challenges. Some things to consider: First, the availability of source material. Though some auto makers and corporate marketing departments are beginning to make their video materials available in HD formats, most are still limited to standard...

Retail Ad Solutions welcomes GelTech Solutions and its “FireIce” product line to its ever-growing list of successful television advertising customers. The “FireIce Home Defense Unit” gives homeowners in fire-threatened areas peace of mind and nobody sells this product’s benefits and creates a sense of need in consumers like RAS. GelTech is...

Television airtime is expensive. So, today when you’re counting every dollar, you have to make every retail advertising dollar count. Now that annual buys are in place, many TV stations are quick to suggest ROS or “preemptable” spots. While at first glance, these avails may look attractive, their effectiveness is limited. ROS, or “Run of Station” spots are generally inserted...